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Artwork

Artwork guidelines for print-ready files

Good artwork is the biggest factor in how your branded product turns out. These guidelines cover file formats, resolution, bleed, colour and special notes for apparel and signage. If your files are not ready, we can help.

Artwork guidelines for print-ready files

Accepted file formats

The quote form accepts these formats, up to 5 files of 25 MB each:

FormatBest for
PDFPrint-ready layouts, with fonts embedded or outlined
AI, EPS, SVGLogos and vector artwork; ideal for every product
CDRCorelDRAW vector files
PSD, TIFFLayered or high-resolution image work
PNG, JPGPhotos and simple logos; resolution matters
ZIPBundling several files and fonts

Following these artwork guidelines saves time at the proof stage.

Vector versus raster

Vector files are built from shapes and scale to any size without losing sharpness, which makes them ideal for logos, embroidery digitising, vinyl cutting and large signs. Raster files are made of pixels and lose quality when enlarged. Photos are raster by nature; logos should not be. If you only have a raster logo, we can advise whether it is usable or needs to be redrawn, and redrawing is quoted separately.

Resolution, bleed and safe zone

  • Supply raster images at 300 dpi at the final printed size.
  • Add 3 mm bleed on all sides where artwork runs to the edge.
  • Keep important text and logos at least 3 mm to 5 mm inside the trim edge (the safe zone).
  • Include crop marks only if asked.

Colour and fonts

Work in CMYK for printed material. If a brand colour must match exactly, tell us the Pantone reference; spot colours suit some methods, such as screen printing, better than others. Screen colours differ from printed colours, so expect slight variation. Convert fonts to outlines or embed them, and include the font files in a ZIP if you want text left editable.

Apparel artwork

Send logos as vector files or as transparent-background PNGs at high resolution. Tell us the garment, print position and approximate size, such as left chest or full back. Embroidery needs simple shapes and legible lettering, and very fine detail may need simplifying. See T-shirt printing and embroidery.

Large-format and signage artwork

Banners, wraps and signs can be supplied at a reduced scale, such as 1:10, provided proportions are exact; supply vector where possible. Images need less resolution at large sizes viewed from a distance, but they must still be sharp. Include dimensions and any cut contours.

Uploading and artwork help

Upload files through the quote form. If your artwork needs preparation, redrawing or new design, our team can help; design work is quoted separately before it starts.

If you are unsure about any of these artwork guidelines, upload the file and we will check it for you.

Explore

Unsure about your files? Upload them and we will check.

Send your brief, quantities and deadline. We reply with a clear written quote and confirm the turnaround before anything goes to production.

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