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Guides

Branding guides for planning your project

Whether you are kitting out a team, planning an event or choosing corporate gifts, these branding guides help you avoid expensive mistakes. These practical guides cover the key considerations before you request a quote.

Branding guides for planning your project

Start with the purpose

Define what the branded item must achieve. A staff uniform must survive repeated washing and look consistent; a conference giveaway must be affordable at volume and useful enough to be kept; an outdoor sign must withstand weather. The purpose guides material, method and quantity, and prevents buying something that looks good but fails in use.

Choosing a branding method

MethodSuitsConsider
Screen printingLarger runs with few coloursSetup per colour
DTFMulti-colour logos, smaller runsFeel and stretch vary by garment
DTGPhotographic detail on cottonBest on light, natural fabric
EmbroideryPolos, caps, jacketsFine detail may need simplifying
Pad printingSmall hard items like pensLimited print area
EngravingMetal, wood and glass giftsSingle colour, permanent

See screen printing, DTF and embroidery for detail.

Quantities and sizing

Quantity influences method and cost per item. For apparel, collect a size list early; guessing leads to ill-fitting stock. Allow a small allowance for new hires or replacements if the uniform will be reordered, and ask whether future top-ups can be matched in garment style and colour.

Prepare your artwork early

Delays most often come from artwork. Locate your vector logo, brand colours and approved fonts before you ask for a quote. Our artwork guidelines list what to send.

Planning your timeline

Work backwards from the date you need items in hand, allowing for quote approval, artwork sign-off, payment, production, finishing and collection or delivery. Simple jobs sometimes move quickly; complex or large jobs take longer. Any estimate is subject to capacity, job size, approved artwork, payment and a confirmed deadline, and we confirm timing on your quote.

Approval checklist

  1. Confirm quantities and sizes with the decision-maker.
  2. Check logo version, spelling and colours.
  3. Confirm collection or delivery arrangements.
  4. Approve the quote and artwork in writing.

Ready? Request a quote.

Use these branding guides alongside our artwork guidelines before you request a quote.

Frequently asked questions

How early should I order for an event?

As early as your plans allow. Share the event date with your first message and we will advise what is realistic.

Can you recommend a method for my logo?

Yes. Send the logo and the product, and we recommend a method based on detail, colours, fabric and quantity.

Should I order samples first?

For large or critical jobs, a sample or proof can reduce risk. Ask us on your quote whether this is possible for your product.

Explore

Planning something? Send your brief and we will guide you.

Send your brief, quantities and deadline. We reply with a clear written quote and confirm the turnaround before anything goes to production.

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