Signage and branding for dealerships and petrol stations

A dealership competes on first impressions from the road. The exterior is usually led by a pylon or tall sign, fascia lettering, illuminated logos and flags. On the forecourt, bay signs, vehicle price and spec boards, and directional signs guide visitors to sales, service and parts.

• Pylon and fascia signs with illuminated logos
• Flags and feather banners for promotions and specials
• Showroom feature walls, reception branding and department signs
• Window graphics and glass manifestation
• Service and parts reception wayfinding

If your brand has manufacturer corporate identity rules, send them and we follow them for sizes, colours and layouts.

Petrol stations need signs that work for drivers at speed and at night. The main elements are the pylon or totem with price board, canopy fascia and column wraps, forecourt directional and pump-island signage, safety and no-smoking signs, shop front and window graphics, and promotional banners.

LED price displays can be quoted so fuel prices can be updated without replacing the sign face. Forecourt environments have specific safety rules for electrical equipment and materials, so tell us which standards your brand owner or landlord applies, and we match them. See safety signs for forecourt notices.

Forecourt and dealership signs face sun, rain, wind and fuel vapour. Materials need to be fade-resistant and secure. Reflective and illuminated elements ensure signs are visible at dusk and at night, and lettering must be large and high contrast to be read from the road.

Common builds include aluminium and ACM faces, acrylic or LED-lit lettering, and vinyl or printed graphics on canopy columns. Our rigid sign materials page compares the main options.

Many sites need a coordinated rebrand: removing old signs, installing new ones and keeping the business open. We quote surveys, drawings, manufacture, removal and installation as one programme, and can repeat the same scope across several sites.

Send photos of the site, existing signs, dimensions and your brand specifications. Municipal or landlord approvals may be needed for large signs. Timing depends on scope, approvals, approved artwork, payment and site access, and is confirmed on the quote. Related services: signage manufacturing and removal and vehicle branding.